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Henkel Boosts Investment In Eastern Europe With Beauty Care Plant Acquisition

December 13, 2013: 12:00 AM EST
Furthering its strategy to boost investment and sales in perceived growth markets like Eastern Europe, Henkel has acquired a Russian beauty care factory from its Austrian owner. Henkel says the plant is a perfect complement to existing production facilities in the area, which it says is “one of [its] biggest and most important markets”. Leading Henkel beauty brands in Eastern Europe include Schwarzkopf, Syoss and Fa. The company purchased the plant from Austria’s Wellchem Holding GmbH.
"Henkel Beauty Care acquires plant in Eastern Europe", News release, Henkel, December 13, 2013, © Henkel AG & Co. KGaA
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