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HBA Global Conference Looks At Impact Of Digital, Ecommerce, Social Media On Cosmetics Market

August 5, 2014: 12:00 AM EST
The 2014 HBA Global conference held in New York City on June 10–12 featured speakers who discussed the impact of ecommerce, digital products, and social media on the cosmetics industry. TSG Consumer Partners operating partner Diane Miles cited data from Euromonitor International showing sales of beauty and personal care products online increased 15 percent CAGR in 2008–2013, compared with 4 percent increase in total global sales. Marina Maher Communications chief of digital strategy and social media strategy discussed digital technology’s disruptive impact on the beauty industry. He highlighted the potential of the Mink 3D printer to upset the market with its features allowing women to print make-up using ink and substrates approved by the FDA.
Virginia Lee, "HBA Global 2014 Recap: Beauty Goes Digital", Euromonitor International, August 05, 2014, © Euromonitor International
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