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Growing Online Market Prompts Retailers And Consumer Goods Companies To Expand Ecommerce Operations

August 26, 2013: 12:00 AM EST
In the United States and Canada, 62 percent of consumers shop online regularly, with 60 percent of them buying beauty and personal care products online, according to a survey by AT Kearney. Siemer & Associates’ global study forecast online sales to grow 17.5 percent to $963 billion in 2013, accounting for 9.3 percent of retail sales by 2016. Aware of this growing trend, traditional retailers and consumer goods companies are expanding their online business operations. Target Corp. acquired online beauty retailer DermStore Beauty Group, while Procter & Gamble said it allocates 25–35 percent of its marketing budget to online and social media marketing. Avon announced plans to expand customer engagement online, while Estée Lauder said its online business grew 24 percent worldwide, driven by its more than 340 marketing and ecommerce websites in more than 50 countries.
Tom Branna, "Online, All the Time", Happi, August 26, 2013, © Rodman Media
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