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Glossier Sees Direct Customer Relationship As Best Way To Grow Business

June 25, 2018: 12:00 AM EST
US beauty brand Glossier is using digital technology to establish and maintain a direct relationship with its customers. Henry Davis, president and chief operating officer of the company, said his company strongly believes in the value of owning the relationship with the customer. After launching its online business in 2014, Glossier has gained a niche status in the global beauty market by selling its collection of 26 skincare and beauty products. It also operates a content division and physical stores across the country. [Image Credit: ©  PhotoMIX-Company @ Pixabay.com]
Charlotte Rogers, "Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook ", Marketing Week , June 25, 2018, © Centaur Communications Ltd.
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