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Global Men’s Grooming Market At US$47 Billion With LATAM Growing Fastest

October 5, 2017: 12:00 AM EST

Euromonitor estimates the 2016 global men’s grooming market at US$ 47 billion, about 11% of the total global beauty and personal care market. Latin America accounts for 21% of the total (US$10 billion) with a 5-year CAGR of 12% and is the region with the highest projected growth. Brazil, Mexico and Argentina have 76% of the region’s market but cultural variations make the markets very different. In Brazil men’s fragrances have 60% share, driven by a strong gifting culture, while in Mexico men’s skin care is the is the main category with just 5% of total sales.

Elton Morimitsu, "Latin America will Drive Men’s Grooming Global Growth", Euromonitor, October 05, 2017, © Euromonitor
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