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Gen Y Women Starts Worrying About Signs Of Aging Facial Skin, NPD Report Says

September 24, 2013: 12:00 AM EST
Among Generation Y women, or those who are 25–34 years old, 39 percent said they consider anti-aging an important feature in facial skincare products, according to market research firm The NPD Group, Inc. Data from the study “Women’s Skincare In-Depth Consumer Report” revealed only 19 percent of women 18–24 years old think the same. Generation Y women account for 18 percent of all facial skincare consumers in the United States, according to the study. Friends, family, and co-workers are their main sources of facial skincare advice and purchasing tips, the report also showed.
"Gen Y Women Begin Fighting the Signs of Aging Skin", NPD Group, September 24, 2013, © The NPD Group, Inc.
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