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Gen Y Women More Receptive To Skincare Products' Anti-Aging Claims, Study Shows

August 22, 2013: 12:00 AM EST
Among women ages 25–34 years old, or Generation Y, 39 percent said they consider anti-aging benefits as an important feature of skincare products, according to market research firm The NPD Group, Inc. In comparison, 19 percent of women in the 18–24 years age group said the same thing. Also, Gen Y women are more trusting of products’ anti-aging claims, with only 33 percent of them saying many anti-aging products are ineffective. In contrast, among women over 35 years, 44 percent said many anti-aging products promise more than they deliver.
Larissa Jensen , "Don’t Smile, It Ages You", NPD Group Blog, August 22, 2013, © NPD Group, Inc.
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