We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Gen Y Women More Receptive To Skincare Products' Anti-Aging Claims, Study Shows

August 22, 2013: 12:00 AM EST
Among women ages 25–34 years old, or Generation Y, 39 percent said they consider anti-aging benefits as an important feature of skincare products, according to market research firm The NPD Group, Inc. In comparison, 19 percent of women in the 18–24 years age group said the same thing. Also, Gen Y women are more trusting of products’ anti-aging claims, with only 33 percent of them saying many anti-aging products are ineffective. In contrast, among women over 35 years, 44 percent said many anti-aging products promise more than they deliver.
Larissa Jensen , "Don’t Smile, It Ages You", NPD Group Blog, August 22, 2013, © NPD Group, Inc.
Domains
BEAUTY BUSINESS
Consumers
Marketing
Trends
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Consumers
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.