Fruity Notes Driving Trends In Scent Market, Perfume Expert Says

Perfumers are enjoying a growing diversity in fruit notes, according to Scent & Strategy owner and fragrance expert Lisa Wilson. Fruity notes, such as fig, cucumber, melon, and pineapple, are becoming popular again, while common fruits, including apple, pear, and plum, are being used for high-end scents, Wilson said. Also, berries are part of the growing fruit notes trend, with Wilson citing Illume’s launch of Blackberry Absinthe fragrances as an example of the growing trend.