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Founder's Love Affair With Ginseng And Natural Beauty Drives AmorePacific's Growth And Expansion

August 29, 2013: 12:00 AM EST
South Korean cosmetics company AmorePacific founder Suh Sung-hwan’s adherence to the philosophy of natural beauty is the company’s main driving force. Suh became interested in ginseng and other traditional Korean herbs during his younger years when he would join his mother in going to the markets in search of the best ingredients for her camellia hair oil. After years of studying ginseng, he started patenting ginseng extracts for his company in 1972, and launched the Ginseng Sammi line of cosmetics products a year later. Launched in 1987, the Sulwhasoo brand is noted for its flagship product, the First Care Serum.
Louisa Lim, "Oriental artistry by Korean skincare brand", The Star, August 29, 2013, © Star Publications (M) Bhd
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