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Estee Lauder's Outdoor Advertising Campaign In Australia Features Automatic Perfume Dispenser

December 10, 2013: 12:00 AM EST
Estee Lauder, JCDecaux Innovative, and OMD completed an outdoor advertising campaign, which featured billboards customized with a perfume dispenser in Sydney, Melbourne, and Brisbane. Lasting for a week, the campaign involved perfume dispensers that were triggered by a detection sensor. Upon activation, the perfume dispenser releases a sample of Modern Muse, the scent featured on the billboard.
"What outdoor advertising innovation smells like", AdNews, December 10, 2013, © Yaffa Publishing Group
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