Estee Lauder Resumes Brand-Acquiring Mode

Estee Lauder Cos. is again seeking to acquire smaller beauty brands after four years of absence in the mergers and acquisitions market. In October 2014, the cosmetics giant bought fragrance company Le Labo, premium skin-care brand Rodin Olio Lusso, and, recently, Editions de Parfums Frederic Malle. Market analysts predict Estee Lauder, which reported $11 billion in revenue in 2013, would continue acquiring beauty brands to help boost its sales. Although the company is expanding its product offerings by launching products in the men's grooming, facial masks, and other categories, buying other brands will help the company achieve its 6 percent sales growth for its June 2015 fiscal year.