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Estee Lauder Picks New Agency To Handle Global Account

June 19, 2014: 12:00 AM EST
Estée Lauder appointed Johannes Leonardo as its global advertising agency following a review of its worldwide advertising account. According to market research firm Kantar Media, the company spent about $100 million in media in the United States in 2013. No data for global advertising spending were available. The global account includes traditional and digital advertising.
Andrew McMains, "Estée Lauder Hires an Agency for Global Assignment", Adweek, June 19, 2014, © Adweek
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