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Estee Lauder Partners With Sephora To Launch Estee Edit Line In US

January 21, 2016: 12:00 AM EST
Estee Lauder introduced the Estee Edit makeup and skincare collection. To be available in Sephora stores and online on Sephora.com starting March 15, 2016, the collection is part of the brand’s efforts to push its products to millennial consumers. Data from Pew Research Center forecast the age group 18- to 34-year-olds to reach 75.3 million in 2015, growing bigger than the 74.9 million Baby Boomers. Also, the brand’s partnership with Sephora aims to boost Estee Lauder’s market presence in the United States.
Julie Naughton , "Estee Lauder Launches Estee Edit", Women’s Wear Daily, January 21, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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