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Estee Lauder Launches Online Store For Malaysian Consumers

November 11, 2015: 12:00 AM EST
Estee Lauder launched its online store for the Malaysia market. In addition to providing local consumers access to their favorite Estee Lauder skincare and makeup products, the website features an intuitive and personalized shopping experience online. Also, the company aims to develop a digital community for consumers and fans of beauty products. To help promote the online store’s opening, Estee Lauder is offering giveaways and discounts to shoppers.
Tengku Zai , "Estee Lauder Malaysia launches new online shop", Elle, November 11, 2015, © MONGOOSE PUBLISHING
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