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Estee Lauder Launches New Anti-Aging Products

December 12, 2016: 12:00 AM EST
Market analysts Trefis say that Estée Lauder is reinforcing its anti-aging beauty position by launching a number of new products to suit all skin types, containing extract of Moringa. The products are Global Anti-Aging Cell Power Creme, Global Anti-Aging Wake Up Balm, and the Revitalizing Supreme Plus Global Anti-Aging Collection. The launch indicates the importance the company places on mature consumers and the anti-aging beauty segment, which was worth some $30 billion in 2015 and is forecast to grow at a CAGR of around 5 percent through 2020.
"Here’s How Estee Lauder Is Strengthening Its Position In The Anti-Aging Market", Trefis, December 12, 2016, © Insight Guru Inc.
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