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Estee Lauder Launches Campaign Featuring Kendall Jenner

September 30, 2015: 12:00 AM EST
Estee Lauder launched a marketing campaign for its Double Wear Makeup To Go Liquid Compact cosmetics product. Featuring fashion model Kendall Jenner, the campaign includes the short film “Party Zombies.” Aimed at millennial consumers, the film makes fun of people’s dependency on and link to smartphones and other mobile devices.
"Estee Lauder pokes fun at mobile phone addiction in Kendall Jenner-fronted film", Mobile Marketer, September 30, 2015, © Napean LLC
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