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Estee Lauder Introduces Loyalty Program For Faithful Customers

November 2, 2015: 12:00 AM EST
Cosmetics brand Estee Lauder launched a loyalty program for consumers who frequently buy the company’s products. Based on points earned by purchasing products, the tiered rewards program will provide loyal consumers access to free products, special events, and other exclusives, the company said. By offering 15 percent discount on an order for new members, Estee Lauder is hoping to expand its Estee E-List Loyalty Program. Other tiers of the program are the “Be Enthusiastic” level, which includes perks such as product reviews, online events, and in-store member events; and the “Be Envied” level, which includes all of the previously mentioned perks, as well as free two-day shipping with $75 purchases and a personal beauty advisor.
"Estée Lauder rewards loyal shoppers with perks, exclusives", Luxury Daily, November 02, 2015, © Napean LLC
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