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Estee Lauder Finds Digital Marketing Success With Its Beauty Blog

September 4, 2014: 12:00 AM EST
Estee Lauder said it has achieved digital marketing success with its The Estee Edit blog, which the beauty brand launched in July 2014. Featuring stories about beauty, style, and some of the brand’s most popular models, the blog also highlights the brand’s heritage and includes product recommendations. Designed to look like a magazine, the blog includes posts about the beauty market, as well as other industries. A “shop the story” section lets consumers post a link to a video review of an Estee Lauder product.
Andrew McDougall, "Estee Lauder’s digital drive pays off with personalized blog", Cosmetics Design , September 04, 2014, © William Reed Business Media SAS
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