We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Estee Lauder Finds Digital Marketing Success With Its Beauty Blog

September 4, 2014: 12:00 AM EST
Estee Lauder said it has achieved digital marketing success with its The Estee Edit blog, which the beauty brand launched in July 2014. Featuring stories about beauty, style, and some of the brand’s most popular models, the blog also highlights the brand’s heritage and includes product recommendations. Designed to look like a magazine, the blog includes posts about the beauty market, as well as other industries. A “shop the story” section lets consumers post a link to a video review of an Estee Lauder product.
Andrew McDougall, "Estee Lauder’s digital drive pays off with personalized blog", Cosmetics Design , September 04, 2014, © William Reed Business Media SAS
Domains
BEAUTY BUSINESS
Brands
Marketing
Online
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.