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Estée Lauder’s New Skincare Products Help Drive Sales Growth For Retailer Colours & Fragrances

September 3, 2013: 12:00 AM EST
Perfumes and cosmetics travel retailer Colours & Fragrances reported sales grew more than 70 percent from the launch of Estée Lauder’s Advanced Night Repair Synchronized Recovery Complex II. Running from August 12 until the end of September 2013, the launch promotion at the Kuala Lumpur International Airport featured a podium that includes an iPad and a touchscreen interface for recommending products based on customer input. KLIA passengers can avail of free skincare analyses and try the products.
Melody Ng, "Colours & Fragrances reports sales surge from new Estée Lauder launch", The Moodie Report, September 03, 2013, © The Moodie Report
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