We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Estée Lauder Revs Up Revenue By Consolidating Product Lineups And Remaining Focused On Premium Market

September 18, 2013: 12:00 AM EST
Premium cosmetics company Estée Lauder reported its profit grew 84 percent for the fiscal year ending June 31, 2013, with total net sales breaking US$10 billion for the first time. Several factors helped drive the company’s revenue growth including focusing its resources on reduced number of product lineups and a conservative approach to expanding into emerging markets, including China and Brazil. Also, the company has focused on raising awareness for its brands in medium-sized cities in China and Brazil and on promoting its prestige brands instead of expanding significantly into the mass market.
Rob Walker, "It’s a Beautiful World for Super-Premium Brands", Euromonitor International, September 18, 2013, © Euromonitor International
Domains
BEAUTY BUSINESS
Market News
Operations
Other
Trends
Geographies
Worldwide
EMEA
Asia-Pacific
Latin America
Europe
China
Japan
Brazil
United Kingdom
Italy
Categories
Comment & Opinion
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.