We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Estée Lauder Launches Digital Magazine On Flipboard, Promotes Relaunch Of Advanced Night Repair Serum

August 6, 2013: 12:00 AM EST
Cosmetics company Estée Lauder partnered with Hearst Magazines Digital Media to relaunch its Advanced Night Repair serum campaign through a digital magazine on social magazine app Flipboard. Featuring content from Hearst’s beauty editors, the Beauty Book digital magazine includes beauty tips from cosmetics experts and articles about the company’s research into beauty care. It also leverages Flipboard’s social media and interactive features to engage consumers.
Jen King , "Estée Lauder reinvigorates product awareness via mobile magazine", Luxury Daily, August 06, 2013, © Napean LLC
Domains
BEAUTY BUSINESS
Advertising
Brands
Marketing
Online
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.