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Estée Lauder Launches Digital Magazine On Flipboard, Promotes Relaunch Of Advanced Night Repair Serum

August 6, 2013: 12:00 AM EST
Cosmetics company Estée Lauder partnered with Hearst Magazines Digital Media to relaunch its Advanced Night Repair serum campaign through a digital magazine on social magazine app Flipboard. Featuring content from Hearst’s beauty editors, the Beauty Book digital magazine includes beauty tips from cosmetics experts and articles about the company’s research into beauty care. It also leverages Flipboard’s social media and interactive features to engage consumers.
Jen King , "Estée Lauder reinvigorates product awareness via mobile magazine", Luxury Daily, August 06, 2013, © Napean LLC
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