Dove's Campaign Honors Mothers For Their Influence On Daughters' Beauty Habits

Dove launched the Dove Beauty Stories: Four Generations marketing campaign. Aimed at encouraging women to honor the women in their lives who have taught them about beauty and how to live it, the campaign highlights mothers' influence on their daughters' beauty regimen. According to a study commissioned by Dove, mothers play a most influential role in a woman's beauty habits. Results of the survey revealed more than half of women said their mother taught them their first beauty routine. Also, 84 percent said they trust the women in their lives over celebrities when it comes to beauty tips and advice.