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Dove Releases New Video For Campaign For Real Beauty

September 29, 2015: 12:00 AM EST
Dove launched the latest video for its Campaign for Real Beauty marketing campaign. Aimed at girls who like to change one thing about their physical appearance. Part of the brand’s Dove Self-Esteem Project for girls, the campaign has had its share of controversy. Linked to a program on Pinterest that features resources for helping women address issues that keep girls from developing self-esteem, the video was created by Evidently.
Jack Neff, "See the Spot: Latest Dove Video Shows Every Girl Wants to Change Something", Advertising Age, September 29, 2015, © Crain Communications
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