We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Dove Launches Latest Campaign Promoting Self-Esteem For Young Women

October 13, 2015: 12:00 AM EST
Dove launched the #NoLikesNeeded campaign aimed at helping young women boost their self-esteem. Part of the brand’s Self-Esteem Project first launched in 2004, the campaign’s YouTube ads are expected to be widely viewed like the previous videos were. However, about 75 percent of views received by Dove’s YouTube channel, including those for the most popular video, “Real Beauty Sketches,” have been driven by paid advertising. Dove’s online advertising strategy proves there is no such thing as “viral” videos when it comes to brand-linked videos.
Elisabeth Rosen, "Dove Dollars Boost Self-Esteem Along With YouTube Views", L2 Think Tank, October 13, 2015, © L2 Think Tank
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Online
Skin
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Consumers
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.