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Dove Launches Campaign Aimed At Helping South African Girls Build Self-Esteem

October 1, 2014: 12:00 AM EST
Unilever South Africa launched the Dove Self Esteem Project, a campaign aimed at reaching 100,000 girls by the end of 2015. In line with the company's social responsibility goals, the campaign will seek to help girls build and enhance their body confidence through a series of self-esteem workshops. On a global scale, the Dove brand aims to help women “raise their self-esteem and realize their full potential” through the campaign. In South Africa, the campaign is supported by the company's selfesteem.dove.co.za website, which offers various articles and interactive activities for parents and mentors.
"Unilever launches Dove Self Esteem Project to boost local girls' esteem", Bizcommunity.com, October 01, 2014, © Bizcommunity.com
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