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Different Trends Driving Growth In Men's Grooming Market Worldwide, Study Reveals

October 8, 2015: 12:00 AM EST
Different trends are driving growth in the men’s grooming markets in various parts of the world, according to Mintel. In Brazil, 25 percent of men said they spent more time looking after their facial skin in 2015 than they did in the previous six months, according to the market research firm’s report Men’s Attitudes to BPC Brazil 2015. Also, data revealed 29 percent of men said they spend more time taking care of their hair, while men aged 16 to 24 spend more time removing or shaving body hair. In the United States, 86 percent of men said they prefer keeping their daily grooming routine as simple as possible. About 50 percent of German and Spanish men expressed the same opinion. Brands are launching products aimed at dealing with men’s grooming concerns, including the Lissage for Men Skin maintenizer in Japan and the Primera Men Organience All-in-One Essence in South Korea.
"The global trends making over the men’s grooming market", Mintel News, October 08, 2015, © Mintel Group Ltd.
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