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Demand Grows For Men's Anti-Aging Cosmetics In Japan

January 31, 2014: 12:00 AM EST
Demand for anti-aging cosmetics is growing among men of almost all ages in Japan. For example, sales of men’s cosmetics at the Isetan Shinjuku department store in Tokyo grew more than 10 percent in December 2013, compared with the same month in 2012. Shiseido Co. said sales of its Shiseido Men brand of cosmetics for men rose 10 percent during the last fiscal year from the previous year. American brand Kiehl’s sells a 48-gram container of its facial cream for ¥4,935, a price two or three times more expensive than ordinary creams. Lab Series’ Age R+ brand is one of the best sellers at the Odakyu department store in Shinjuku at ¥7,035 per 50 milliliters.
"Men flocking to anti-aging cosmetics", The Yomiuri Shimbun, January 31, 2014, © The Yomiuri Shimbun
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