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Demand For Health And Well-Being Benefits Drives Growth In Personal Care, Beauty Markets In Germany

July 23, 2014: 12:00 AM EST
In Germany, demand for health and well being is driving consumers’ buying decisions for personal care and beauty products, according to a white paper published by market research firm Euromonitor International. According to analysts, successful product launches are those that are able to highlight their health benefits, as well as the “hygiene-maintenance properties” they provide. Data revealed that Unilever, after its merger with Sara Lee, became Germany’s largest vendor in the bath and shower segment in 2013, grabbing 17 percent of the market.
Lucy Whitehouse, "A health-conscious nation? Wellbeing trend driving beauty in Germany", Cosmetics Design , July 23, 2014, © William Reed Business Media SAS
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