Demand For Anti-Aging Products Drives Growth In Facial Care Market In Brazil

Brazil’s skincare market has posted a compound annual growth rate of 11.4 percent in terms of value and 9.4 percent in terms of volume, according to market research firm Canadean. Although impressive, this performance was not good enough; hence, the segment was not included in the country’s top 5 health and beauty market segments for 2012–2017. Facial care, however, will post the highest growth at 12.4 percent and 10.4 percent, driven by growing demand for anti-aging products. Body care accounted for the largest share of the market with 50.2 percent and 49.0 percent of the market in terms of value and volume, respectively.