Coty's Share Of Global Cosmetics And Personal Care Markets Falls

Cosmetics company Coty's value share in the global beauty and personal care market declined by 10 basis points in 2012, according to market research firm Euromonitor International. Results of Euromonitor's analysis showed Coty's fall can be attributed to its failure to innovate as fast as the market requires. Also, Coty launched an ambitious expansion program based on acquisitions, which exposed the company to different markets and product categories. Coty's expansion moves also limited the company's ability to focus on certain market segments as illustrated by its acquisition of the Philosophy and Tjoy skincare brands which belong to contrasting markets. Challenges in China which the company faces as it strives to develop its business in that market have also adversely affected the company's business operations and bottom line.