Coty's Philosophy Brand Launches Mental-Health Initiative

Coty Skincare's Philosophy brand launched the Hope & Grace Fund, an initiative supporting mental health by donating 1 percent of all sales in the United States. Claiming the project fits with the brand's messages of optimism on its packaging, Coty Skincare said the mental-health initiative will cover the brand's overall marketing for the next years. Philosophy also plans to launch an unbranded TV public service announcement campaign, although it may also adopt a branded campaign later.