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Coty's Philosophy Brand Launches Mental-Health Initiative

November 19, 2014: 12:00 AM EST
Coty Skincare's Philosophy brand launched the Hope & Grace Fund, an initiative supporting mental health by donating 1 percent of all sales in the United States. Claiming the project fits with the brand's messages of optimism on its packaging, Coty Skincare said the mental-health initiative will cover the brand's overall marketing for the next years. Philosophy also plans to launch an unbranded TV public service announcement campaign, although it may also adopt a branded campaign later.
Jack Neff, "Coty's Philosophy Brand Commits To Cause Largely Ignored By Marketers", Advertising Age, November 19, 2014, © Crain Communications
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