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Coty Launches Review Of Global Media Account; Demands 150-day Payment Terms From Agencies

April 14, 2015: 12:00 AM EST
Personal care company Coty launched a review of its global media account. Seeking to consolidate the account, Coty is also reportedly demanding that agencies agree to 150-day payment terms. Based on its 2014 10-K filing, Coty spent $1.07 billion on advertising and promotional activities. The company joined a growing list of big companies asking for extended payment terms from their agencies.
Alexandra Bruell, "Coty Asking for 150-Day Payment Terms in Global Media Review", Advertising Age, April 14, 2015, © Crain Communications Inc
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