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Coty Launches First Miu Miu Fragrance

July 4, 2015: 12:00 AM EST
Coty Inc.'s Miu Miu brand announced its first fragrance, due for launch in August 2015. Fashion designer Miuccia Prada played a hands-on role in developing the Miu Miu scent, including making decisions on issues, such as the shape of the bottle and its color. For inspiration in designing the bottle, the brand looked at vintage bottles and Prada's matelasse bag.
Jennifer Weil, "Miu Miu Unveils First Fragrance", Women’s Wear Daily, July 04, 2015, © Fairchild Fashion Media
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