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Coty Eliminates Two Divisions In Reorganization

July 9, 2014: 12:00 AM EST
Coty Inc. is reorganizing itself around product/brand categories and global regions, eliminating its two standalone divisions, Coty Prestige and Coty Beauty. The strategy is to sharpen innovation within product categories by bringing a “more holistic view of consumer evolution and growth opportunities,” the company said. Under the new structure, Coty Beauty president Renato Semerari will become president of categories and innovation, which will include marketing, R&D, and communications. Brands will be organized by category: fragrance, skin care, color cosmetics and body care. Jean Mortier, former president of Coty Prestige, will become president of global markets.
"Coty Inc. Announces New Organizational Structure And Leadership Under Michele Scannavini", News release, Coty, July 09, 2014, © Coty Inc.
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