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Coty CEO Becht Sees M&A Deals Helping Company Become Market Leader

November 15, 2015: 12:00 AM EST
Coty Inc. wants to become one of the leading companies in the beauty and personal care market, according to company chairman and interim CEO Bart Becht. He said, the company’s series of major acquisitions, which includes the purchase of Procter & Gamble’s lineup of beauty brands, is part of Coty’s efforts to transform itself into a market leader. Coty’s acquisition and reorganization of Brazilian beauty brands from Hypermarcas in a $1 billion deal also highlighted the company’s long-term expansion strategy. Becht also said the P&G deal has made Coty “a very big force in the beauty space,” with the company the market leader in fragrance worldwide and number 2 in the salon professional hair market.
Pete Born and Molly Prior, "Coty’s Bart Becht Aims for One of Beauty’s Biggest Mergers", Women’s Wear Daily, November 15, 2015, © Fairchild Fashion Media
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