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Coty Builds On Its Digital Push With An AR Mirror For Wella Salons

January 7, 2019: 12:00 AM EST
Beauty company Coty, Inc. has launched an augmented reality mirror for its Wella Professionals salons, allowing customers to “try on” various hair colors and shades. A facial recognition feature enables the consultant to retrieve images of how the customer previously looked. The innovation builds on the company’s drive in digital technology, which includes a virtual reality experience for its fragrances, an AR partnership between Clairol and Snapchat, VR applications for CoverGirl, and a blended reality mirror for its Bourjois boutique in Paris. The new Wella mirror was developed alongside CareOS, a tech company in the health and beauty space. The mirror can capture a 360-degree video for the customer to see the look from all angles. The company plans to develop a version for phones and tablets, for salons without the space or funds for the mirror.[Image Credit: © Coty Inc.]
Emma Sandler, "Coty launches AR smart mirror for hair color", Glossy, January 07, 2019, © Digiday Media
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