We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coty Appoints Li & Fung As Distributor Of Some Brands In China

June 3, 2014: 12:00 AM EST
Coty Inc. appointed Li & Fung as distributor of some of its brands, including adidas, Rimmel, and Playboy, in China. Marking a change in Coty’s marketing strategy for mass-distribution brands in China, the deal will allow Coty to use Li & Fung’s expansive distribution network in the country, as well as the local distributor’s strengths in the go-to-market business. Coty also announced its plan to stop selling the TJoy brand and instead focus on its leading global brands, which have more potential for growth in the China market. According to the companies, the deal will take effect on July 1, 2014.
"Coty Inc. And Li & Fung Announce A Distribution Agreement In China", PRNewswire, June 03, 2014, © PR Newswire Association LLC
Domains
BEAUTY BUSINESS
Brands
Marketing
Operations
Strategy
Geographies
Worldwide
Asia-Pacific
China
Categories
Companies, Organizations
Deals, M&A, JVs, Licensing
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.