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Coty Acquires Procter & Gamble's Beauty Brands

July 9, 2015: 12:00 AM EST
Procter & Gamble said it has signed a definitive agreement to merge 43 of its beauty brands with Coty Inc. Under a Reverse Morris Trust transaction, the deal includes P&G's global salon hair care and color, retail hair color, cosmetics, and fine fragrance businesses. Some of the company's hairstyling brands are also included in the deal. Valued at $12.5 billion, the RMT deal provides P&G shareholders with a tax-efficient way of divesting the company's beauty brands, while minimizing annual earnings dilution, the company said.
"P&G Accepts Coty’s Offer of $12.5 Billion to Merge 43 P&G Beauty Brands with Coty", Procter & Gamble, July 09, 2015, © Procter & Gamble
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