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Cosmetics From South Korea Invade Japan

July 4, 2013: 12:00 AM EST
Cosmetics products from South Korea attracted significant attention during the Cosme Tech 2013 trade show in Tokyo, Japan. Although a significant portion of the display area was dominated by Japanese vendors’ products, a pavilion featuring innovative and cutting-edge products from South Korea occupied a strategic location. Many products, which are already available in Korea, are yet to be released in the Japanese market. New skin care products featured during the show included those from Elishacoy and DTS MB. Also, Hongwon Costech is launching the Callicos brand, which contains snail mucin, an ingredient noted for its ability to improve skin moisture, recover and improve collagen levels.
Simon Pitman , "Korean cosmetics take Japan by storm", Cosmetics Design Asia, July 04, 2013, © William Reed Business Media SAS
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