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Cosmania Turns To AI, Machine Learning In Personalized Beauty Shopping Initiative

May 16, 2018: 12:00 AM EST
Dutch beauty online retailer Cosmania now offers customers a more personalized shopping experience through a new digital consultant. It has partnered with Finnish startup Revieve and its Digital Beauty Advisor platform to provide users with personalized skincare advice, skin analysis and product recommendations, using a selfie. Cosmania said the partnership is a response to growing consumer demand for a more interactive, personalized shopping experience. Revieve's technology is just one of many applications trying to replicate the work of in-store consultants by machine-learning and AI. [Image Credit: © COSMANIA BV.]
Lucy Whitehouse , "Netherlands beauty retailer offers personalized beauty experience", Cosmetics Design Europe, May 16, 2018, © William Reed Business Media Ltd
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