We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Consumers Prefer YouTube Vloggers To Cosmetics Brands As Online Source Of Beauty Tips, Study Shows

February 4, 2014: 12:00 AM EST
Consumers are ignoring major cosmetics brands and are instead relying on thousands of YouTube beauty experts and vloggers for product recommendations, how-to tips, and social engagement, according to a study by YouTube marketing company Pixability. Data from the study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands” revealed leading cosmetics brands have gained only 3 percent of the 14.9 billion beauty-related views on the online video-sharing site. Analysis revealed significant differences in how major brands and vloggers produce and manage cosmetics-related videos online and that only a few cosmetics brands are successful in integrating YouTube into their online and marketing initiatives.
Greg Jarboe, "YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]", Search Engine Watch, February 04, 2014, © Incisive Interactive Marketing LLC.
North America
United States of America
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.