We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Consumers Around The Globe Ready To Spend On Branded Products

October 3, 2013: 12:00 AM EST
Companies with well-recognized, popular brand name products could find significant marketing opportunities among consumers in developing countries, according to a survey of 23,000 consumers in 20 countries. After five years of economic gloom, consumers in these countries and in the developed world are willing to spend more of their income on known brands. Two-thirds of consumers in affluent economies expect to trade up to more expensive goods and services in the travel, large home appliance and housing industries. Fifteen brands rank in the top 30 for both boomers and millennials. Twenty-nine brands appeal to only one or the other. The top-30 list for millennials includes newer companies and older brands that have positioned themselves for younger consumers
Christine Barton, "The Resilient Consumer: Where to Find Growth amid the Gloom in Developed Economies", The Boston Consulting Group, October 03, 2013, © The Boston Consulting Group
Domains
BEAUTY BUSINESS
Brands
Consumers
Market News
Research
Trends
Geographies
Worldwide
North America
EMEA
Asia-Pacific
United States of America
Canada
Europe
Australia
Japan
Italy
Spain
Categories
Companies, Organizations
Consumers
Market News
Marketing & Advertising
Products & Brands
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.