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Clairol, Snapchat Makes Hair Color Try-On Tech For Shoppers

May 2, 2018: 12:00 AM EST

Clairol is using Snapchat’s shoppable augmented reality platform, Lens, to allow users to “try-on” the brand’s Color Crave hair color products. The lenses will run through June 30, and users can also share and buy the products from the app. Clairol, a Coty brand, said the initiative is part of its effort to merge beauty and technology by creating a seamless shopping experience that bridges the gap between content and commerce.[Image Credit: © Coty, Inc.]

Gisselle Gaitan, "Clairol, Snapchat join forces to make shopping easy", Drug Store News, May 02, 2018, © Drug Store News
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