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CK Hutchison And Meitu Partner To Provide Magic Mirrors In Watson’s Stores

October 24, 2018: 12:00 AM EST
Meitu and CK Hutchison, the parent company of retailer Watsons, are teaming up to create a new business model based on social media, to improve interaction with millennial consumers, both online and offline. The alliance matches Meitu’s artificial intelligence expertise and technology with CK Hutchison’s retail experience. Watsons Hong Kong will use Meitu’s smart mirror, the ‘Magic Mirror’, to enable consumers to virtually try beauty products on, choosing from some 600 make-up options. It will also provide recommendations from beauty advisors and should be available in around 30 stores by the middle of next year. Watsons China will use Meitu’s social media platform to send personalized messages and recommendations by analyzing changes users typically make to their photos. [Image Credit: © CK Hutchison Holdings Limited]
Amanda Lim , "CK Hutchison and Meitu target millennials by integrating social media into retail", Cosmetics Design Asia, October 24, 2018, © William Reed Business Media Ltd
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