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Christian Dior Introduces Latest Addition To J'adore Fragrance Line

September 25, 2015: 12:00 AM EST
Christian Dior launched its J’adore Touche de Parfum fragrance product. Announced on September 23, 2015, via a story published on the brand’s online magazine DiorMag, the perfume is the latest addition to the J’adore fragrance line. To help promote the product, Christian Dior launched a multimedia campaign, which includes social media events and features celebrity endorser Charlize Theron.
Jen King, "Dior redefines fragrance application for consumer exploration boost", Luxury Daily, September 25, 2015, © Napean LLC.
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