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Chinese Companies Lure Aussie Consumers With Beauty Tech

June 1, 2018: 12:00 AM EST

Chinese cosmetic conglomerate Jala Group is touring Australian cities, in partnership with Alibaba’s e-commerce arm Tmall, to promote its products, including a smart mirror. The augmented reality (AR) tool allows users to take a selfie using an in-built webcam and then shows them how they look with different make-up choices. Users can scan and buy their preferred choices through QR codes that appear onscreen. Jala has built four key brands (Maysu, Chando, Botanical Wisdom and Insea ) over the last 17 years to develop its presence in technology, innovation and design, in partnership with firms in Japan, France and the US.[Image Credit: © JALA Corporation]

Natasha Spencer , "Hi-tech Chinese cosmetics retailer hits Australia", Cosmetics Design Asia, June 01, 2018, © William Reed Business Media Ltd
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