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Chilean Men Spend More On Cosmetics Than Other South American Men Do

January 27, 2014: 12:00 AM EST
In Chile, sales of men’s beauty products are forecast to grow 41 percent to $255.7 million between 2012 and 2017, representing one of the fastest-growing segments in the country, according to the Estrategia magazine. Chilean men spend $21 per capita on beauty products, making them the biggest male spenders on cosmetics in the region. In contrast, Brazilian men spend $18.8 and Argentinian men spend $15.6 per capita, respectively. Sales of men’s bath products and deodorants reached $181 million in 2012, with the Cosmetics Industry Chamber of Chile estimating these products accounting for only 1.5 percent of the industry overall.
Cristina Kroll, "Chilean Men Outspend Other South American Men on Beauty", GCI Magazine , January 27, 2014, © Allured Business Media
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