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Charmzone Launches New Anti-aging Cream For Younger Women

June 23, 2015: 12:00 AM EST
South Korean cosmetics company Charmzone launched the Dr. Frog Tocovita Energy anti-aging cream. Charmzone used to be the country's leading cosmetics company, and the new product is part of its efforts to regain its former dominance. In 1991, it became the first South Korean cosmetics brand to secure Japan's approval to sell its products in the country. Also, the company shifted its focus from going after middle-aged women with high-end products to offering products for the younger generation of consumers.
Park Han-na, "Korean cosmetics guru eyes young consumers to gain momentum", Korea herald, June 23, 2015, © Herald Corporation
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