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CeraVe Joins Other Brands Benefiting From Strong Interest In Facial Cleansers

September 25, 2017: 12:00 AM EST
Sales of prestige skin care products in chain drug stores grew six percent in the second quarter to $1.4 billion, thanks to newer brands and products, and innovation from smaller players that meet a consumer desire for “discovery and uniqueness," according to NPD Group. Mass market skin care grew as well, albeit slightly slower than premium offerings. Facial cleansers and moisturizers – favorites of Millennials –  have supplanted anti-aging products. L’Oréal’s CeraVe line of facial cleansers benefited from social media-generated word-of-mouth buzz, as sales bumped up 12.8 percent. Other facial cleansers performing well included Biore (up 13 percent), Olay (up 8 percent), and Garnier's Skinactive line, whose volume rose 65 percent.  [Image Credit: © CVS  ]
"K-Beauty, natural brands bring energy to skin care", Chain Drug Review, September 25, 2017, © Chain Drug Review
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