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Campaign Against Animal Testing Now Targets U.S.; Enlists The Body Shop

January 30, 2014: 12:00 AM EST
Cruelty Free International partnered with cosmetics company L’Oreal’s retail unit The Body Shop to campaign against animal testing in the U.S. cosmetics industry. As part of the campaign, the partners will submit to the U.S. government a petition containing more than 1 million signatures from customers and supporters worldwide. After helping achieve total bans on animal testing in the European Union, India, and Israel, and reviews of legislation in China, the campaign will now shift to the U.S., one of the markets worldwide where animal testing on cosmetics is still allowed.
Simon Pitman, "Cruelty Free International teams up with The Body Shop on US animal testing ban", Cosmetics Design , January 30, 2014, © William Reed Business Media SAS
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